Quote:
Originally Posted by Hib Halverson
Wow!
Those pole results...
A stunning endorsement of ExxonMobil's marketing of the "Mobil 1" brand.
In fact, that the three highest poling engine oils all come from companies which market very aggressively speaks volumes about how oil companies market products and what consumers believe about oil company advertising.
|
It's more than advertising. The widespread availability and subsequent lower price also account for the predominance of the Mobil 1 brand. Also, having a Mobil 1 placard under the hood helps. Name recognition and being the first to market synthetic on a large scale don't hurt either. You are correct that marketing is a big driver of our choices. Amsoil is marketed as a " craft oil" to those who don't like the thought of a mass produced product in their pride and joy. Do they fill a niche in the market? Yes. Do they do more or better research the Mobil or Castrol? Probably not. Things that that make you say hmmmm.